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URBAN JOURNAL: Preservation rules and the brewery

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The plan to demolish an old building on the site of Genesee Brewing Company has me conflicted.

The building in question is a massive structure. Imposing. A little weird. And it's unique, for sure: in appearance and in location.

Brewery officials say that they have no use for it and haven't been able to sell it - and that it's hopelessly deteriorated. But some preservation enthusiasts, including the Landmark Society, want the building saved.

Maybe the brewery will find a use after all. Or maybe somebody else will buy it and restore it for something. I'm as ardent a preservationist as anybody, and I'll be happy if the building is saved. But while I could be convinced otherwise, I don't think I'll go to the mat for it.

We've certainly lost far too much of Rochester's architectural history, and the loss of nearly every old building - large or small, architecturally valuable or ordinary - is a loss we should regret. But as a friend of mine says, we can't save them all.

I tested my wishy-washiness with that friend, Jean France, an architectural historian, active Landmark Society member, and leading local preservationist. Jean isn't all riled up about the threat to the brewery building either.

We can't save them all.

We ought to save what we can, Jean said - "if they have a use, and if somebody will finance it."

"But," she said, "you have to start with ‘if they have a use.'"

If the brewery doesn't have a use for the building, who might? For what? Stranger things have happened, I guess, but I can't picture this building, in a less-than-vibrant industrial neighborhood next to a brewery, becoming a residential or office building. Or a restaurant, unless the brewery decided that it could transform it into the microbrewery, pub, and visitors center that it plans in another building.

Jean speaks fondly of the building. "I'm amazed that the brewery doesn't want to do something with it," she said. It's "very lumpy," very Bavarian; "It has a certain kind of twisted charm, if you're fond of Wagner and you like twisted Gothic things." It resembles, she said, the castle of "the mad King Ludwig of Bavaria."

"It doesn't have an appeal for everybody," Jean said, "but it does for me - and that is as a symbol for beer."

Perfect for the brewery, then, but....

Jean and I mused about the really important buildings we've lost: the Security Trust Building where the Convention Center is now. Certain houses on East Avenue and in Corn Hill. And the greatest loss of all, Claude Bragdon's train station.

"I think of England or Europe and think of the things they just use," said Jean. "They wouldn't think of tearing them down. They put up with the inconvenience and the discomfort, because that's how they think. America doesn't think that way."

Still, Rochester and its surrounding villages have saved a lot, and we have a lot to be proud of. As painful as downtown Rochester looks right now, there's still a lot of old stuff there, thanks to farsighted preservationists (led by the Landmark Society), architects, developers, and yes, government officials. City government rescued a deteriorating old federal building and turned it into the spectacular City Hall we have now, and county government has carefully preserved its important building on Main Street. In the city's eight preservation districts, in neighborhoods around the city and in the surrounding suburbs, Greater Rochester has saved an astonishing amount of its architectural fabric.

We have done all this in the face of rampant suburban sprawl, which continues to try to bleed the life out of downtown Rochester, city neighborhoods, and the oldest suburban villages.

I'm grateful for the preservationists who are pushing for a rescue of the Cataract Street building. I'll be happy if they're successful - but I hope they'll not press for the unreasonable.

Comments for "URBAN JOURNAL: Preservation rules and the brewery" (2)

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Tom Janowski said on Dec. 31, 2011 at 10:56am

Shortly after the Oct 1989 earthquake, I visited San Francisco and photographed something that I have recently been told became quite well known--graffiti on a concrete road barrier. The graffiti read "progress insures neglect".

There is a lesson in every preservation situation such as this one. Sadly, I have seen it over and over. We aren't learning from history. But the lesson is a simple one. Someone needs to evaluate what they have, what the need, what they stand to lose and how important history is at every chance. From a business perspective, this is something that could be reviewed annually.

If there is historical significance to a building, preservation should be an ongoing concern. If this happens, $10 million dollar renovations would never be necessary.

I suppose the question of historical importance can sometimes be a difficult one. In my hometown of Elmira, NY, we had the legacy of Mark Twain's 20 summers spent there after marrying into an Elmira family. Sometime in the 1980s, as another attempt to rescue itself, Elmira became "Mark Twain Country". Sadly, by then, the Langdon (family Twain married into) home in downtown Elmira had been torn down to build a shopping center.

Like Mary Anna, I am all for preservation. But there are limits imposed by cost and lessons to be learned if building are lost to the wrecking ball. Progress does not need to ensure neglect. When we spend millions for new facilities, we might also want to look at what we might be forced to neglect and rearrange our priorities.

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Adam said on Jan. 31, 2012 at 8:31am

Wow - Where is the discussion on this? I'm amazed that more people are not interesting in pushing the brewery to do something with this funky old building. I drove my wife and kids down to see the old building this weekend - just in case it is no longer there. Yes, it's a little unusual. But as a brewery visitor center, perched on a cliff over-looking some fairly amazing falls, it doesn't get any better than this. People talk about the lack of activities and draw for High Falls regularly. Well folks, here it is... Let's save this thing...

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